Jones Soda Sacks the Competition

Jones Soda, a small Seattle based company has recently forged a 5 year partnership with the Seattle Seahawks and Qwest Field starting on July 1st.  This is the first time Pepsi, or Coca Cola have been unable to come to an agreement with such a facility and Qwest field will be the only stadium in the NFL not selling one of the two major company's beverages.  Peter van Stolk, Jones Soda's chief executive explains that "the patent the company owns which allows Jones Soda to place individual photos on the labels of its bottles. This will allow Jones Soda to put different players or fans on plastic bottles inside Qwest Field and on glass bottles in supermarkets that carry Jones Soda."
                              

Craig Harris of the PI Reporter

Jones Soda Co., a small, scrappy Seattle-based firm, has scored big by sacking beverage titan Coca-Cola to acquire the soft drink rights at Seahawks games, according to a securities filing.

Peter van Stolk, Jones Soda's chief executive, told the Seattle P-I on Wednesday that his company will sell fountain drinks and sodas in plastic bottles throughout Qwest Field, including canned soft drinks in suites.

The five-year deal begins July 1. Financial terms were not disclosed.

"It's exciting. It shows we have the confidence of the Seahawks and their management team that we can deliver. We feel very comfortable. We will create an opportunity for them and exceed their expectations," van Stolk said in a phone interview.