NHL's Outdoor Game Finds Title Sponsor

According to SportsBusiness Daily Pepsi's AMP energy drink will be the title sponsor for the game between the Buffalo Sabres and Pittsburgh Penguins. The game will be held at Ralph Wilson Stadium in Orchard Park, NY on January 1st. This is the second NHL game to be held outside and the attendance could reach 74,000 people. The game will start at 1pm and will be broadcast by NBC in the United States and CBC in Canada.

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The citizens of Buffalo will probably need more than energy drink during the scheduled New Year's Day outdoor National Hockey League game at Ralph Wilson Stadium.

Pepsi's AMP energy drink will title sponsor the outdoor affair on Jan. 1, the league said.

"We're making history with a game that is sure to generate great interest and excitement," said Ralph Santana, VP of sports, media and interactive marketing, Pepsi-Cola North America. "The incredible energy, power and speed of hockey will be on display, making this event a perfect fit for AMP Energy."

The AMP NHL Winter Classic will feature the Buffalo Sabres and Pittsburgh Penguins and be televised by NBC.

"Many of our players have great memories of playing outdoors when they were growing up," NHL Commissioner Gary Bettman said today. "This game provides a wonderful opportunity to showcase our great players, honor hockey's heritage and ring in the New Year with the best fans in sports."

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