I don't even know where to start with this one.  Nike has a long and glorious tradition of making its shoes for pennies in foreign sweatshops and then brining them back to the US at prices so exorbitant that children are literally mugged on inner-city streets only to have the shoes stolen off of their feet.  A PR nightmare?  Not if you're Nike.  They seem to brush off the criticism with relative ease using the world's most famous athletes as their spokespeople.  And... every once in a while they do something to seemingly "give back".

Nike unveils shoe for Native Americans

Company says Air Native N7 will be distributed solely to American Indians in effort to promote physical fitness.

BEAVERTON, Ore. (AP) -- Nike unveiled Tuesday what it said is the first shoe designed specifically for American Indians, an effort aiming at promoting physical fitness in a population with high obesity rates.

The Beaverton-based company says the Air Native N7 is designed with a larger fit for the distinct foot shape of American Indians, and has a culturally specific look. It will be distributed solely to American Indians; tribal wellness programs and tribal schools nationwide will be able to purchase the shoe at wholesale price and then pass it along to individuals, often at no cost.

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