Gatorade Tiger

By Dan Moriarty on October 16, 2007 7:13 PM | Permalink | Comments (0) | TrackBacks (0)

PepsiCo Inc. announced today that Gatorade and Tiger Woods will be releasing a new product called "Gatorade Tiger." This new Gatorade product will be introduced in March 2008. The flavors Woods' picked are cherry blend, citrus blend and grape. Woods will join Michael Jordan, Derek Jeter, Peyton Manning and Mia Hamm as an endorser of Gatorade products.
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FOX Sports reports:

Tiger Woods will have his own brand of sports drink next year under an endorsement deal announced Tuesday with Gatorade that marks a couple of firsts for the world's No. 1 golfer -- his first U.S. deal with a beverage company and his first licensing agreement.

Gatorade said it will introduce "Gatorade Tiger" in March, with more products to follow. Woods even picked out the flavors himself, with the drink available in a cherry blend, citrus blend and grape.

Terms of the deal were not disclosed, although Golfweek magazine reported last month it was for five years and could pay Woods as much as $100 million, moving him closer to the $1 billion mark in career endorsements.

"There have been some licensing elements to things we've done," said Mark Steinberg, his agent at IMG, who cited video games produced by EA Sports as an example. "But everything he does with Gatorade is going to be creating new products. It's something Tiger and I and our licensing business has been looking at for some time."

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