Jones Soda Hits Nothing but Nets in New Jersey

Jones Soda signed its second major partnership in this year, with the New Jersey Nets at their new facility the Barclays Center.  The Barclays Center which is currently being constructed is set to open for the 2009-2010 season.  The agreement includes an extensive list of unique elements tailored to Jones Soda, the Nets and the Barclays Center. That includes Nets' themed retail packaging, customized flavors, player and team involvement, and numerous point of sale and in-arena branding exposure. The Barclays Center will have a branded Jones Soda Shoppe, which will be open daily.  Pepsi has been the Nets vendor at Meadowlands Arena for the past 12 years.