Nike Products are Ready to Set New Olympic Records
Imagine winning an Olympic gold medal all because of a little help from Nike. Now you can sink those three point shots all because of a 369g Hyperdunk basketball shoe... or even get that chance to be the first to cross the finish line while saving the environment! Nike's new Swift Suit has been engineered by performance-enhancing technologies to include an aerographics mesh system made from 100% recycled polyester yarns. Go fast, and go green!
As the Bejing Olympics grow closer, companies such as Nike have been continuously working on lighter, faster, and stronger products for competing athletes.
"In designing the uniforms and footwear for the Beijing Olympics, Nike worked closely with the China Olympic Committee, the China Federations and the athletes themselves. In Beijing alone, hundreds of feet were scanned to determine the specific morphology of Chinese feet.
The Nike Sports Research Lab collaborated with research institutions in Beijing and Shanghai to look into the most common injuries in sports. Nike also interviewed the athletes about their likes and dislikes in terms of equipment. Performance-enhancing technologies such as Aerographics, Flywire and Lunarlite foam were integral to the creation of the apparel and footwear for Beijing 2008.
Throughout the four years of development, 22 federations and 54 designers were involved, and a total of 22 uniforms and 32 pairs of footwear were created."
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Apparel , Boxing , Mixed Martial Arts (MMA) , Olympics , Technology , Track & Field , Women's Sports0 TrackBacks
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