Budweiser and Manchester United a team

Budweiser and the Manchester United Football Club announced a renewal of their partnership, which will extend through the 2009/2010 season.  Anheuser Busch has supported Manchester United since 2002.  They decided not to release the terms of this new agreement.  
Manchester United has 333 million followers worldwide and more than 80 million people in 200 countries each match, making the English Premier League and the UEFA Champions League the most-watched sports franchise in the world.

Budweiser's presence at Old Trafford - the Theatre of Dreams - includes exclusive pouring rights at concessions and digital on-field signage displayed in both English and Mandarin (Chinese), which is seen by Manchester United's massive Chinese fan base.

The sponsorship grants Budweiser rights to use the Manchester United marks and player images in advertising, point-of-sale materials and packaging in Europe, Asia, Africa, North America and South America.  The sponsorship also provides Budweiser with hospitality packages and match tickets for promotional activities, which they use to offer customers an once-in-a-lifetime experience at the Theatre of Dreams. Throughout the 2008/2009 season, Budweiser will launch promotions in the U.K., Mexico, Argentina and Vietnam for consumers to win trips to Manchester United matches.

This is an amazing opportunity for Budweiser and Anheuser Busch to promote their product around the world.  Seeing as Manchester United is one of the most watched football clubs in the world, this is a great opportunity.   My first thought was why is an American beer company becoming a sponsor of a soccer team in another country? I read on and they are trying to market their dominant U.S. product around the world.  I believe that this strategy will help their profits for Budweiser because they are already so dominant in the U.S. an exposure in another country can do nothing but help.  Every company should try and sponsor some sort of soccer entity because it is the most played and viewed sport in the world today.