Economy May Not Hurt The NBA

With the slowdown of the economy has caused many people to spend their money very wisely potentially putting little to no money towards tickets for sporting events. The NBA is very aware of this problem and are thinking of creative way to still attract fans to their games. In the past special incentives have only been given to valued season ticket holders but this season teams are offering special offers to all ticket sales. These offers include food vouchers, gas gift cards, free parking, and discounts on merchandise. Teams have also increased the amount of partial season ticket offers to give fans more options. Individual NBA teams are also coming up with other innovative ideas to keep their tickets sales at an average rate. For example the New Jersey Nets have started to use the buy now pay later method. Fans that use their credit card will be pre-approved but will not be charged until January 5th. Nets CEO Brett Yormark said now retail stores aren't the only ones that can offer this buy now pay later deal. Many other teams are also coming up with other ideas to keep fans coming to the games despite or weak economy. 

Giving fans more options to spend their money will give the NBA more opportunities to keep up their ticket sales. Fans like when they have options to spend their money and are just not told how to use their own hard earned money. Hopefully these efforts by the NBA and individual teams will keep fans attending the games. 

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