NBA's Tip Off Week Gets It's First Major Sponsor

With the season finally here, the NBA has prepared promotoinal ideas to jump start the 2008-2009 season.  The NBA is teaming up with Kia to create a fan fest in New York City's Union Square.  The event will take place tomorrow, Tuesday, October 28th, which is opening day of the NBA season.  They plan to attract fans by bringing in former NBA stars and current New York Knick players, as well as having a full basketball court with entertainment.  This first time event should get the NBA going for a great season.  According to Sports Business Journal, Kia will promote Tip Off Week at all of it's 640 dealerships throughout the nation.  They will have NBA-branded Kia Borregos in all 30 NBA markets, where giveaways will also take place.  2008 will be Kia's first full year of partnership with the NBA.  The NBA will have several other Tip Off Week sponsors to continue traditions from previous seasons.  None, however will be as big as the Kia sponsorship.

The NBA deal with Kia is a great way to get fans involved this season, and will definitely increase the Kia sales.  The advertisement Kia is recieving through the NBA will be a nice bonus for their marketing department.  The NBA attracts many people, and if people see Kia working with the NBA, they are bound to think again before buying a Toyota.

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