NFL Partners Gear Up for Game in London

That's right!! NFL sponsors and licensees are preparing activation behind the Oct. 26 game at Wembley Stadium in London between the New Orleans Saints and San Diego Chargers. This game will be the second game played in London following the Miami Dolphins/ New York Giants game from last year.

Many sponsors are coming back for this London match between the Saints and the Bolts. Such sponsors include Bridgestone, Canon, Reebok, Visa, Coors and GM.

This will be another great international game for the NFL! Consumer product sales will increase during this game.

The game airs on CBS at 1:00 Eastern Time

Read more at  http://www.sportsbusinessjournal.com/article/60264