Olympic Athletes in Search of Gold Medal Endorsements
Sports Business Journal is reporting that Olympic athletes, swimmers in particular, are in desperate search of endorsements. Big time companies are unwilling to sign new endorsees and do not want to spend money on big time deals during this economic dow
nfall. Many companies simply do not have the money to spend on famous faces to sell their products. This comes as a surprise to many because of the record setting ratings and level of interest that the Beijing Games generated.
Instead of companies like Tyr swimming and Speedo going out and spending money on new faces to sell their products, they are simply sitting around waiting for the economy to get better. With faces like Phelps, Lezak and Torres, you would think these companies would jump on these guys to help sell their swimwear. Maybe if they spent a little money, record breaking athletes could bring in record breaking revenue. Maybe Michael Phelps could use his Gold medals and pull out another miracle to save the Olympics.
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I get that our economy is basically shot but come on now! These athletes have represented our country in a very positive way. All of them worked very hard to win these metals in team and individual competitions. Millions have tuned into the Olympics they can recognize and identify these athletes. Why wouldn't you get endorsements going asap before people start to forget these athletes and what they did for our country.
I understand where you are coming from. I am not faulting the athletes at all. I am just saying that these companies need to use these names to sell their products instead of not usingthem