After about four years of wheeling and dealing, national sales manager for Feld Entertainment Motor Sports, David Thompson has come to an agreement with Jägermeister. For a one year deal Jägermeister will be the official spirit of Monster Energy AMA Supercross. Jägermeister plans on bringing in a mobile musical stage, and promoting local artists before a featured race.
Along with Jägermeister's produced being sold at racing, Jägermeister's logo and name will be displays in the pits, and other places races will be, as well as on bikes, jerseys and ramps. Although the financial agreement isn't enclosed, estimates show Jägermeister will spend seven figures.
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