Coke spends for youth-complex deal

 Premier Partnerships made a 10-year deal with Coca-Cola to become part of  $100 million Sports Village USA in Frisco, Texas.  Premier is also selling rights naming rights for this complex.  When the building opens in March, Cokes name will be all over the building.  Coke will also be incorporated on the website.  This buidling is a way for kids who may not be able to play on the school teams, but still want to be able to participate in a competitve and athletic environment.  They are also hoping to be able to build more of these complexes. 

From: http://www.sportsbusinessjournal.com/article/60542

 Having sports complexes such as this is a great way to help out a community.  Some kids are not as talented or just do not want to participate for their respective school teams.  This is a great way to provide a great athletic facility for kids and it is also great that Coca-Cola has invested money in to this establishment.  I hope this group does reach their goal of 10 more complexes because it is great to see kids and even adults being able to participate in fun, athletic events, without necessarily having to make or play for a school team.