NBA Teams Focus on Adding Value for Fans

Chris Granger, NBA senior vice president of team marketing and business operations was asked questions about ticket values, how teams are doing with the downward economy, how teams doing business differently, and if there seems to be any challenges that have been face along the way. When asked about the strategy that the NBA has towards the limit of season ticket base Granger replies by saying that it's all about value, that would be a way to increase the number of new ticket buyers and keep recent ticket buyers. He also said that this strategy has been very effective.

I believe this is good. Even though I'm not a big fan of the NBA or even basketball this will be good for the organization if they can bring in new ticket holders and keep old ticket holders with the increase of a little extra value with the tickets. Teams might be doing things differently than they have done in previous years because the economy has gotten worse than it has say about a couple or so years ago. Hopefully there's a good if not great turn-around for the NBA from this new added value to ticket sales.

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