GE to Return as Super Bowl Advertiser

General Electric (GE) is getting ready to advertise during the Super bowl for the first time in decades.  NBC which is part of GE's NBC Universal unit has the broadcast rights to this years Super Bowl.  Part of the reason for advertising during this years Super Bowl is "in keeping with GE's strategy of focusing its TV ad dollars on NBC Universal properties."  GE last ran an ad during the Super bowl in 1982.