Phelps promotion may save company

Michael Phelps is a superstar within the United States and around the world after his unheard of 8 gold medals at the Olympic games. Before he became a superstar along with his swim team years ago they were signed to a promote a protein powder that was new to the market. They were all younger and unknown at the time just like the company. Now that they are all big stars in the world they must still continue to honor their promotion contract with this hardly known company and will be making close to no money off of it. I doubt Phelps really cares that much being now he is making over $50 million in promotions due to the national hero he became after the Olympics. This protein company known as PureSport certainly lucked out, and now may be able to make a name for itself having these celebrity figures endorse its product. This company has the chance to make itself known by riding its endorsement deal on some of the most well known people swimmers in the world.

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