Nike Stands By Woods

Through Tiger Woods infidelities, Nike Inc. still stands by him. When most companies stopped sponsoring or showing Woods' in their ads, Nike and a few other companies stood by Woods' in his efforts to rehabilitate and return to competitive golf. Recently, Nike came out with a commercial promoting its company through Woods'. Standing on a golf course with the swoosh appearing on his hat, Woods' stares into a camera while his unseen father, Earl Woods, who was highly influential on Woods' earlier days, states "Tiger, I am more prone to be inquisitive to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are, and did you learn anything?" Nike stresses that the company is not afraid to deal with the problems that their athletes face, and because Woods' is back in the game now, they have to do the best to address the situation and move on. Tiger has been one of the top athletes to make the most money and Nike is not about to give up on him. In upcoming golf matches, Woods' will be using Nike golf products throughout the course.

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