Entries tagged with “QCue” from Global Sports Buzz

The San Francisco Giants have troubles selling tickets to their ball games. Shocking I know! So the Giants have reached out to a software company, QCue to help find a good price to sell those slow moving bleacher seats. QCue is a software company that manages data and is able to come up with formulas that suggest pricing for ticket sales. This is just what the Giants needed, some help getting people come to the stadium after all there is not much attracting them there anymore. QCue takes into account the day of the week the game is, the opponent they are playing, the opponent's pitcher,  and the weather conditions for that day. They take all of this information and come up with a price for a ticket to the game, they can even wait to give a price all the way up until the morning of the game.

The Giants are reportedly going to change ticket prices between twenty-five cents and a dollar at the most. They are hopeful that this will draw more people to the ball park by the bay. This is a practice that the sport industry is beginning to see more and more of. Other companies such as Stratbridge and Eloqua also do this same data management for many different franchises and have league contracts with the NBA and the NHL. The idea is great, basing ticket prices on a day to day basis but many season ticket holders are becoming disgruntled as their prices have already been locked in for the season. Hopefully this strategy will work for the Giants, as I am sure it will be common to wait until gameday to see the prices of tickets in the future.