Entries tagged with “Michael Phelps” from Global Sports Buzz

As a 19 year old female sports fan watching Michael Phelps walk and swim around in close to nothing wasn't a hard thing to do during the Olympics.  After a rating jumped NBC discovered that there had been a rise in male viewing.  Over the past few Olympic Games the large portion of viewer had been women, mostly watching women's gymnastics', due to the overwhelming buzz about Michael Phelps winning 8 gold medals male viewers flocked in. 
 
Normally most viewers are female during the Olympics, while this year there was a decrease in the younger female demographic (12-17 and 18-34).  This dropped along with the increase in overall male viewing split the viewing audience almost in half roughly 50% male 50% female.  While the number and gender of the people watching changed so did the events being watched.  Michael Phelps 8 world record breaking swims were for high demand, but it was the women's AND men's US gymnastics teams that pulled in the viewers.

                                                                                                                                        Read on...

It seems that all of that talk during the Olympics about Michael Phelps' endorsement potential is finally beginning to take shape. Kellogg's is among the first in what I'm sure will be a long line of companies to cash in on the fame and fortune that comes with the world's largest TV audience.  It gets even better... Kellogg's has pledged $250,000 to the Michael Phelps Foundation.  Phelps started the foundation with the $1 million bonus that he received from Speedo for tying Mark Spitz's record of seven gold medals.  Not too shabby.

From sportsbusinessdaily.com (registration/subscription required)

Kellogg Co. has unveiled the special-edition packaging featuring U.S. Gold Medal-winning swimmer Michael Phelps that will appear on boxes of Frosted Flakes, Corn Flakes, Club Crackers and Rice Krispies Treats Marshmallow Squares in the U.S. beginning this week. The packaging will depict some of Phelps' signature moments from the Beijing Games. Meanwhile, Kellogg's Corporate Citizenship Fund has pledged $250,000 to the Michael Phelps Foundation (Kellogg Co.). Phelps: "My friends were joking with me, asking, 'So you're going to be (on cereal boxes) with Tony the Tiger?' I said 'Yup.' Pretty cool" (Baltimore SUN, 9/26). In Baltimore, Elizabeth Large wrote, "I can see why you'd want Phelps on your box of Frosted Flakes, to encourage the little tykes who hero-worship him to buy your breakfast cereal. But Club Crackers?" (BALTIMORESUN.com, 9/25).

Read On...