Recently in Sponsorship Category
As ESPN begins preparing for next year's Orange Bowl, cuts are being made as to who will be able to sponsor the college football championship event. For the past 21 years, FedEx has been a dedicated sponsor to the Orange Bowl, as it was their largest event occurring annually. ESPN is looking for sponsors who will sign a four year contract and donate 20 million dollars annually. For the past 21 years, FedEx has had the title as the main sponsor, but is no longer willing to pay the amount of money that ESPN is asking for a college event.
ESPN took over the position of FOX as the broadcaster of games and will begin in 2011. As the broadcaster, ESPN raised the sponsorship price from what FOX was asking because of a decrease in ratings as well as other issues. Companies are no longer willing to pay these prices for marketing because of the cutbacks that the companies themselves have had to make. FedEx is beginning to cut back on marketing because of the economic downturn as well and the obstacles they have had to face because of it, causing them to turn down the contract for the Orange Bowl.
Without the contract between FedEx and ESPN, ESPN is forced to start looking for new brands to sponsor the Orange Bowl. As of right now, ESPN is trying to recruit companies to sponsor the Orange Bowl, as well as cut deals with companies like Tostitos, Allstate, and Citi for other Bowl events. Although FedEx will no longer be affiliated with the Orange Bowl, the company still deals with ESPN and sponsors professional athletics and other events.
As ESPN begins preparing for next year's Orange Bowl, cuts are being made as to who will be able to sponsor the college football championship event. For the past 21 years, FedEx has been a dedicated sponsor to the Orange Bowl, as it was their largest event occurring annually. ESPN is looking for sponsors who will sign a four year contract and donate 20 million dollars annually. For the past 21 years, FedEx has had the title as the main sponsor, but is no longer willing to pay the amount of money that ESPN is asking for a college event.
ESPN took over the position of FOX as the broadcaster of games and will begin in 2011. As the broadcaster, ESPN raised the sponsorship price from what FOX was asking because of a decrease in ratings as well as other issues. Companies are no longer willing to pay these prices for marketing because of the cutbacks that the companies themselves have had to make. FedEx is beginning to cut back on marketing because of the economic downturn as well and the obstacles they have had to face because of it, causing them to turn down the contract for the Orange Bowl.
Without the contract between FedEx and ESPN, ESPN is forced to start looking for new brands to sponsor the Orange Bowl. As of right now, ESPN is trying to recruit companies to sponsor the Orange Bowl, as well as cut deals with companies like Tostitos, Allstate, and Citi for other Bowl events. Although FedEx will no longer be affiliated with the Orange Bowl, the company still deals with ESPN and sponsors professional athletics and other events.
Through Tiger Woods infidelities, Nike Inc. still stands by him. When most companies stopped sponsoring or showing Woods' in their ads, Nike and a few other companies stood by Woods' in his efforts to rehabilitate and return to competitive golf. Recently, Nike came out with a commercial promoting its company through Woods'. Standing on a golf course with the swoosh appearing on his hat, Woods' stares into a camera while his unseen father, Earl Woods, who was highly influential on Woods' earlier days, states "Tiger, I am more prone to be inquisitive to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are, and did you learn anything?" Nike stresses that the company is not afraid to deal with the problems that their athletes face, and because Woods' is back in the game now, they have to do the best to address the situation and move on. Tiger has been one of the top athletes to make the most money and Nike is not about to give up on him. In upcoming golf matches, Woods' will be using Nike golf products throughout the course.
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Jeff Gordon leaves IMG and explores new opportunties by just marekting internationally. He is getting involved with a motorsports marketing agency in Indianapolis, which has not been represented any NASCAR driver before. Jeff is seeking a new direction in his career and is tried of the traditional deal.
Gordon had spent more than 10 years with IMG, and during most of that time he was the only NASCAR driver in the agency's talent stable. But as Gordon, 38, approaches the twilight of his driving career, he's looking for a deeper selection of business opportunities within motorsports that extend beyond endorsements.
The current recession has certainly caused teams to scramble for sponsorship. USA Curling has taken one of the more drastic approaches, by lending its image to a condom manufacturer. The rest of USA Olympics has seen dramatic cutbacks in sponsors. Even though the Vancouver Games were supposed to bring in tons of money, USA Luge sponsor Verizon has cutback funding, DSB Bank- a USA Speedskating partner- has stopped operations, and donations funding USA Bobseld and Biathalon have been reduced to just a trickle of money. However, USA Olympics is optimistic about the next four years.
Major upgrades will greet the loyal fans of the Cincinnati Reds when they set foot inside the revamped Great American Ballpark. The $9 million dollar deal includes video display upgrades, a new scoreboard and also the introduction of an in-house network that is displayed on the brand new televisions that were part of the deal with Sony. The deal was struck with the team of Sony and Daktronics, two giants in their respective fields. The work done at the Great American Ballpark is the first project that the two have completed since their joint marketing and sales partnership which they agreed to in December of last year.
Upon completion of the project each luxury suite will be linked to the StadiumView network being shown on top of the line Sony monitors. While in the suite fans can control eight different camera angles with a mouse or a touch screen and also watch replays of their choosing. This is an awesome concept and is actually quite simplistic for the user. How many times have you been at a game and wanted to see a different angle or watch a replay that the broadcasters might have overlooked.
Also in the deal was an agreement to replace the existing scoreboard at the ballpark. The new scoreboard will be 5,206 square feet, or around double the size the square footage of an average home located in the area. This new scoreboard will be equipped with a state of the art high-definition display
During these tough economic times Major League teams are looking for any way possible to get fans to the stadium and also generate revenue. They accomplished the revenue generation by selling ad slots on something they did not have last season. By putting new video displays around the ballpark they also let the fans know that while they are still looking to make a few bucks, they are keeping the best interest of the fans at heart.
Michael Phelps is a superstar within the United States and around the world after his unheard of 8 gold medals at the Olympic games. Before he became a superstar along with his swim team years ago they were signed to a promote a protein powder that was new to the market. They were all younger and unknown at the time just like the company. Now that they are all big stars in the world they must still continue to honor their promotion contract with this hardly known company and will be making close to no money off of it. I doubt Phelps really cares that much being now he is making over $50 million in promotions due to the national hero he became after the Olympics. This protein company known as PureSport certainly lucked out, and now may be able to make a name for itself having these celebrity figures endorse its product. This company has the chance to make itself known by riding its endorsement deal on some of the most well known people swimmers in the world.
The San Francisco Giants have troubles selling tickets to their ball games. Shocking I know! So the Giants have reached out to a software company, QCue to help find a good price to sell those slow moving bleacher seats. QCue is a software company that manages data and is able to come up with formulas that suggest pricing for ticket sales. This is just what the Giants needed, some help getting people come to the stadium after all there is not much attracting them there anymore. QCue takes into account the day of the week the game is, the opponent they are playing, the opponent's pitcher, and the weather conditions for that day. They take all of this information and come up with a price for a ticket to the game, they can even wait to give a price all the way up until the morning of the game.
The Giants are reportedly going to change ticket prices between twenty-five cents and a dollar at the most. They are hopeful that this will draw more people to the ball park by the bay. This is a practice that the sport industry is beginning to see more and more of. Other companies such as Stratbridge and Eloqua also do this same data management for many different franchises and have league contracts with the NBA and the NHL. The idea is great, basing ticket prices on a day to day basis but many season ticket holders are becoming disgruntled as their prices have already been locked in for the season. Hopefully this strategy will work for the Giants, as I am sure it will be common to wait until gameday to see the prices of tickets in the future.
The UFL or United Football League is looking for investors. The new league which had planned to start games this summer has fallen behind a little with the current economic situations. They do however plan on forging ahead and getting the league started. The league is targeting a market just below the NFL. Each team will have a $20 million salary cap and a $12 million dollar floor. The NFL currently has a $117 million cap and a $100 million floor. The UFL is just looking for owners to invest to help get them on their feet.
The League is smart in that they are targeting people just under the NFL. It would be hard to start a league to rival the NFL but by starting small and building into a competitor, I think that the UFL will stand a better chance of staying afloat and not ending up like the other leagues that tried to challenge to the NFL in the years before. There will definitely be losses though so there is some risk for investors.
THATS IT!!! its a done deal finally. ESPN has now been named the new home for the four big BCS bowl games. It has been talked about for weeks now and everyone has seemed to see it coming. FOX sports was outbid by ESPN by around $100 million posting a staggering $495 million big to be paid out over four years. The news comes from the SportsBusiness journal reporting that it did not take long for the BCS presidential oversight committee to okay the deal from ESPN. University Presidents were expected to make a big stink about the games going to cable television, but no such resistance was met for ESPN and the BCS committee. FOX was reportedly overpowered by the bid and was not able to conjure up a reason for making their bid any higher, they were just not going to win this battle.
The BCS bowl games are now going to be on cable television... Hmmm is that good or bad? For one thing, its going to make ESPN millions of dollars as it still has part of the rights to the Rose Bowl as well which is already aired on ABC. They are expected to make record revenue from this deal just in advertisements alone. However, 16 million fewer people have the ability to watch the newly cable televised bowl games, I guess we will see how people react to that. This has been an interesting story to follow as we slowly begin to see more and more championship games and matches go from over the air television to cable stations. Who's/what is next to go??????
